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New Rules of Marketing
One of the great new books to come of age is The New Rules of Marketing and PR by David Meerman Scott. David writes and excellent book comparing and contrasting the “old rules” of marketing with the...
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Podcast: The New Rules of Marketing and PR
A few months back I wrote a post about the best-selling book The New Rules of Marketing and PR by David Meerman Scott. David is a thought leadership and viral marketing strategist. He has written...
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Seeing the positive outcome
An important aspect to success is the ability to envision the outcome. People who accomplish great things see themselves winning the game, closing the deal, getting the standing ovation, long before it...
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